Cover photo by John Catrambone
Gansevoort Plaza, NYC - When Tommy Hilfiger decided to plant a beach house storefront on the cobblestones of Gansevoort Plaza in New York City's trendy meatpacking district, HUDSON got the call. HUDSON helped the $4.6 billion apparel and retail company introduce Prep World, its Spring/Summer 2011 limited edition capsule collection of sixty pieces for men and women.
HUDSON built the eye-catching TOMMY HILFIGER PREP WORLD HOUSE complete with cedar shingles, custom awnings, lattice panels, copper gutters, an aged brass basset hound door knocker on the front door and matching weather vane atop the roof. HUDSON provided the labor supervision and expert carpenters, riggers, electricians, lift operators, and teamsters who took just two days to erect the impressive cottage storefront on the empty public plaza.
At Gansevoort Plaza in New York City
Photo by John Catrambone
At Hudson Scenic Studio in Yonkers, NY
Photo by John Catrambone
Interior of Tommy Hilfiger Prep World House
Photo by John Catrambone
The Grove, LA - After taking down the Prep World house in New York, HUDSON then helped bring and set it up once again at The Grove in Los Angeles providing labor supervision and transport. See the Tommy Hilfiger LA video on YouTube.
At The Grove in Los Angeles
Photo by John Catrambone
With the success of these two events, HUDSON looks forward to plans for more TOMMY HILFIGER PREP WORLD HOUSE destinations to come.